Broccolo logo featuring a green leaf and a ladybug, representing Broccolo Lawn and Landscape services.
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Broccolo logo featuring a green leaf and a ladybug, representing Broccolo Lawn and Landscape services.
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Broccolo logo featuring a ladybug on the letter "o" and a green leaf background, symbolizing horticulture and landscaping services.

Broccolo Family: Legacy of Business

By Akruti Agarwal | News, Newsletters | Comments Off

Smiling woman in a work shirt holding gardening tools, representing the Broccolo family legacy in landscaping and lawn care.
It’s all in the family. If the name is Broccolo, they are related somehow.
The Broccolo name and our reputation have been critical to our successes.
Here’s some fun facts.
-Broccolo Tree and Lawn Care was founded in 1990 by Laurie (Ver’Schneider) Broccolo. Husband, Al Broccolo left his mechanical engineering and process control career to join the landscape business full-time in the mid-nineties.
-Born in 1992, nephew, Gino Broccolo, named his branding and marketing company, We are Ninety-two. You can read about him in the Rochester Business Journal. Last month both companies were highlighted in the same issue, unbeknownst to each other.
Broccolo Lawn and Landscape feature article highlighting family-owned business history and community involvement, with logo and text detailing services and accolades.
Gino Broccolo working at a design table in his branding agency, Ninety-two, surrounded by creative materials and equipment, reflecting the Broccolo family's entrepreneurial spirit in various industries.


The fun part of family business is that we all work together in completely separate industries

Broccolo Lawn Care truck featuring logo and contact information, parked in a natural setting, emphasizing family-owned landscaping services.

Our logos for the B-Friendly Farm and Gardens and truck signage for lawn care have been created through Ninety-two company. Weareninetytwo

Five men wearing Broccolo-branded hoodies sitting on a blue truck, showcasing family ties and community involvement in the Broccolo Tree and Lawn Care business.


-Nephew Michael Broccolo runs the Broccolo Collision Services
-Broccolo Automotive takes care of all of our vehicles in addition to their thousands of loyal clients which was started in the early nineties by Mike Broccolo Sr (Al’ brother and father of the 2 entrepreneurs above). https://www.broccoloauto.com/

Family members posing together outdoors near a stream, surrounded by greenery, showcasing a joyful moment reflective of the Broccolo family's connection to nature and community.
Excavator digging in a lush green landscape with mountains in the background, showcasing Broccolo Industry's excavating work.


-Broccolo Industry is an excavating and welding business started by Al and Laurie’s son, Vincent Broccolo who started in New Hampshire running equipment of mountains and in the summer worked in the tight spaces of NYC, has expanded to include work here in his hometown of Rochester. (Another Fun Fact; Vincent helped Laurie start her business in 1990 while on maternity leave. He went everywhere with her.) https://broccoloindustry.com/

Woman with shoulder-length brown hair wearing a black top, smiling softly, with earrings, set against a neutral background, reflecting the Broccolo family's community-oriented values and connections.
Book cover of "Everyday Conversations: A Student Guide to the Daily Medium," featuring colorful abstract design and title emphasizing unlocking one's sixth sense, authored by Susan Fiandach and Connie Wake.

-The Purple Door connects all of us including you, our customers, our community and both the living and dead through psychic experiences that help empower and create meaningful experiences through classes and private sessions. Sister to Al and Mike, Reverand Susan Broccolo Fiandach is a founding partner in this endeavor https://purpledoorsoulsource.com

Elderly man smiling, wearing glasses and a light blue sweater, seated in a cozy environment, representing the Broccolo family legacy in the landscaping industry.

-Influenced by our beloved deceased father of Al, Susan and Mike, Felix Broccolo former partner and founder in 1997 of Flightline Electronics and Horizon Aerospace engineering firm.

Entrepreneurship with Integrity, It’s in our blood!

Broccolo logos including Broccolo Tree and Lawn Care, B-friendly Farm and Gardens, The Purple Door Soul Source, Broccolo Industry, and Broccolo Automotive, emphasizing family legacy and community involvement in landscaping and services.

Nature-based Learning Symposium 2025

Outdoor gathering at Nature-based Learning Symposium 2025, attendees seated in chairs under trees, pavilion in background, engaging in community discussions and workshops.

About The Symposium
The 5th annual Nature-based Learning Symposium on August 19th brings educators and their partners together to experience and learn about nature-based learning through engagement with the environment, relationship-building, discussion, and workshops.
Participants will leave with a better understanding of nature-based learning benefits and practices along with resources and relationships that promote this philosophy.

View Details Here

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