PRIVACY POLICY

Last Updated: 25-june-2026

1. INTRODUCTION

Broccolo Lawn & Landscape (“Company,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the personal information of visitors, customers, prospective customers, vendors, and other individuals who interact with our website and services.

This Privacy Policy explains how we collect, use, disclose, store, and protect information obtained through our website, applications, communications, and related services.

By accessing or using our website, you acknowledge that you have read and understood this Privacy Policy.


2. INFORMATION WE COLLECT

We may collect information directly from you, automatically from your device, and from third-party sources.

A. Information You Provide

When you:

  • Complete a contact form

  • Request a quote

  • Request landscaping services

  • Subscribe to communications

  • Call us

  • Email us

  • Submit inquiries

  • Schedule appointments

We may collect:

  • First name

  • Last name

  • Email address

  • Phone number

  • Mailing address

  • Property address

  • Service location

  • Landscaping requirements

  • Project information

  • Messages and communications

  • Photos or files submitted by you

  • Any other information voluntarily provided


B. Information Automatically Collected

When you visit our website, we may automatically collect:

  • IP address

  • Browser type

  • Browser version

  • Device identifiers

  • Operating system

  • Screen resolution

  • Language settings

  • Referring URL

  • Exit pages

  • Date and time of visits

  • Pages viewed

  • Click activity

  • Scroll behavior

  • Session duration

  • Geographic region

  • Internet service provider (ISP)

  • Network information


C. Cookies and Similar Technologies

We use:

  • Cookies

  • Pixels

  • Tags

  • Web beacons

  • Scripts

  • Local storage technologies

  • Session tracking technologies

These technologies help us:

  • Operate the website

  • Improve user experience

  • Analyze website traffic

  • Measure marketing effectiveness

  • Deliver personalized advertisements

  • Prevent fraud

  • Maintain security


3. GOOGLE ANALYTICS

We use Google Analytics and related Google services.

Google Analytics may collect:

  • IP address

  • Device information

  • Browser information

  • Usage statistics

  • Website interactions

  • Referral information

Google Analytics helps us understand:

  • Website performance

  • Visitor behavior

  • Traffic sources

  • Marketing effectiveness

Google may process data according to its own privacy practices.

Users may opt out through:

  • Browser settings

  • Google Analytics Opt-Out Browser Add-on

  • Google privacy controls


4. META (FACEBOOK) PIXEL

We may use Meta Pixel and related Meta Business tools.

Meta technologies may collect:

  • Page visits

  • Device information

  • Browser information

  • Ad interactions

  • Website activity

  • Conversion events

This information helps us:

  • Measure advertising performance

  • Build audiences

  • Retarget website visitors

  • Improve marketing campaigns

Meta may combine information collected through our website with information collected through other sources.


5. MARKETING AND ANALYTICS TECHNOLOGIES

We may use third-party technologies including:

  • Google Analytics

  • Google Ads

  • Meta Pixel

  • Facebook Conversion API

  • Instagram Advertising Tools

  • Microsoft Advertising

  • Microsoft Clarity

  • LinkedIn Advertising

  • Call Tracking Services

  • CRM Platforms

  • Email Marketing Platforms

  • Marketing Automation Systems

These services may use cookies, pixels, tags, scripts, and similar technologies.


6. HOW WE USE YOUR INFORMATION

We may use information for:

  • Providing services

  • Responding to inquiries

  • Delivering estimates

  • Scheduling appointments

  • Processing transactions

  • Customer support

  • Marketing communications

  • Website improvements

  • Analytics

  • Advertising

  • Fraud prevention

  • Security monitoring

  • Legal compliance

  • Business operations

  • Record keeping

We may also use information for any purpose disclosed at the time of collection.


7. LEGAL BASIS FOR PROCESSING

Where required by applicable law, we process information based on:

  • Consent

  • Contractual necessity

  • Legitimate business interests

  • Legal obligations

  • Protection of rights and safety


8. SHARING OF INFORMATION

We do not sell personal information in the traditional sense.

However, we may share information with:

Service Providers

  • Website hosts

  • Cloud providers

  • Analytics providers

  • Marketing providers

  • Payment processors

  • CRM systems

  • Email providers

  • Technical support providers

Business Partners

Where necessary to provide requested services.

Legal Authorities

When required by law or to:

  • Comply with legal processes

  • Protect rights

  • Prevent fraud

  • Protect safety

  • Enforce agreements

Business Transfers

In connection with:

  • Merger

  • Acquisition

  • Asset sale

  • Financing

  • Reorganization


9. RETARGETING AND ADVERTISING

We may use collected information to:

  • Show personalized advertisements

  • Build marketing audiences

  • Conduct remarketing campaigns

  • Measure advertising effectiveness

You may see our advertisements on:

  • Google

  • Facebook

  • Instagram

  • YouTube

  • Other advertising networks


10. IP ADDRESSES

We collect IP addresses for:

  • Security purposes

  • Fraud detection

  • Analytics

  • Website administration

  • Performance monitoring

  • Geographic reporting

IP addresses may be considered personal information under certain laws.


11. DATA RETENTION

We retain information for as long as reasonably necessary to:

  • Provide services

  • Maintain records

  • Resolve disputes

  • Comply with legal obligations

  • Enforce agreements

Retention periods may vary depending on:

  • Type of information

  • Business need

  • Legal requirements

When no longer required, information may be deleted, anonymized, or securely destroyed.


12. DATA SECURITY

We implement reasonable administrative, technical, and physical safeguards designed to protect information.

Security measures may include:

  • SSL encryption

  • Access controls

  • Authentication systems

  • Monitoring systems

  • Security audits

  • Backup procedures

However, no system is completely secure.

We cannot guarantee absolute security.


13. YOUR PRIVACY RIGHTS

Depending on your location, you may have rights to:

  • Access personal information

  • Correct inaccurate information

  • Delete personal information

  • Restrict processing

  • Object to processing

  • Data portability

  • Withdraw consent

  • Opt out of targeted advertising

To exercise rights, contact us using the information below.


14. CALIFORNIA PRIVACY RIGHTS

California residents may have additional rights under applicable California privacy laws, including rights relating to:

  • Access

  • Deletion

  • Correction

  • Disclosure

  • Opt-out rights

We will not discriminate against individuals for exercising privacy rights.


15. INTERNATIONAL VISITORS

Information may be processed and stored in countries different from your country of residence.

By using the website, you consent to such transfers where permitted by law.


16. CHILDREN’S PRIVACY

This website is not intended for children under 13 years of age.

We do not knowingly collect personal information from children.

If we learn that personal information from a child has been collected, we will take reasonable steps to delete it.


17. THIRD-PARTY WEBSITES

Our website may contain links to third-party websites.

We are not responsible for:

  • Privacy practices

  • Security practices

  • Content

  • Policies

of third-party websites.

Users should review third-party privacy policies separately.


18. DO NOT TRACK SIGNALS

Some browsers transmit “Do Not Track” signals.

Because there is no uniform standard, our website may not respond to all such signals.


19. EMAIL COMMUNICATIONS

We may send:

  • Service communications

  • Appointment confirmations

  • Project updates

  • Marketing messages

  • Promotional offers

You may unsubscribe from marketing communications at any time.

Transactional communications may still be sent when necessary.


20. BUSINESS RECORDS

Communications with our company may be retained for:

  • Customer service

  • Legal compliance

  • Documentation

  • Dispute resolution

  • Internal business purposes


21. CHANGES TO THIS PRIVACY POLICY

We reserve the right to modify this Privacy Policy at any time.

Changes become effective upon posting.

Continued use of the website constitutes acceptance of revised terms.


22. CONTACT INFORMATION

If you have questions regarding this Privacy Policy or our privacy practices, please contact:

Broccolo Lawn & Landscape

Address:
2755 Penfield Road
Fairport, NY 14450

Phone:
(585) 424-4476

Email:
in**@***********up.com

Website:
https://broccololawnandlandscape.com

COOKIE CONSENT AND PREFERENCE MANAGEMENT

Where required by applicable law, visitors will be presented with a cookie consent banner or preference center upon visiting our website.

Users may be given the option to:

  • Accept all cookies

  • Reject non-essential cookies

  • Customize cookie preferences

  • Modify previously selected preferences

Essential cookies necessary for website functionality may remain active regardless of consent preferences.

Users may also manage cookie settings through their browser preferences. Disabling certain cookies may affect website functionality and user experience.

We reserve the right to update cookie categories, technologies, and consent mechanisms as legal requirements and business operations evolve.


GOOGLE CONSENT MODE V2

Where applicable, our website may implement Google Consent Mode v2 or similar consent management technologies.

Google Consent Mode allows Google services to adjust how data is collected and processed based on user consent choices regarding:

  • Analytics storage

  • Ad storage

  • Ad personalization

  • User data processing

When consent is denied, certain Google services may operate in a limited mode using aggregated or anonymized information.

Consent preferences may be updated at any time through our cookie management tools where available.


GDPR AND EUROPEAN ECONOMIC AREA (EEA) PRIVACY RIGHTS

If you are located within the European Economic Area (EEA), United Kingdom, or Switzerland, you may have additional rights under applicable data protection laws, including the General Data Protection Regulation (GDPR).

Subject to applicable legal limitations, you may have the right to:

  • Access your personal information

  • Correct inaccurate information

  • Request deletion of personal information

  • Restrict processing

  • Object to processing

  • Withdraw consent

  • Request data portability

  • Lodge a complaint with a supervisory authority

Where required by law, we will process personal information only when a valid legal basis exists, including:

  • Consent

  • Contractual necessity

  • Legitimate business interests

  • Legal obligations

  • Protection of vital interests

Requests regarding GDPR rights may be submitted using the contact information provided in this Privacy Policy.


INTERNATIONAL DATA TRANSFERS

Personal information may be transferred to, processed, or stored in countries outside your country of residence, including the United States.

Where required by applicable law, we implement reasonable safeguards intended to protect transferred information, which may include:

  • Standard contractual clauses

  • Contractual data protection provisions

  • Technical security safeguards

  • Organizational security measures

By using our website or providing information, you acknowledge that your information may be transferred internationally where permitted by law.


DATA PROCESSING ADDENDUM NOTICE

For business customers, partners, vendors, or organizations subject to data protection regulations, we may enter into a separate Data Processing Addendum (“DPA”) where required by applicable law.

Any DPA shall govern the processing of personal information to the extent required by applicable privacy and data protection regulations and shall supplement this Privacy Policy.

Nothing in this Privacy Policy shall limit obligations established through any executed DPA.


SMS, TEXT MESSAGE, AND MOBILE COMMUNICATION PRIVACY

If you voluntarily provide a mobile telephone number, we may send:

  • Appointment reminders

  • Service notifications

  • Scheduling updates

  • Customer service communications

  • Promotional offers

  • Marketing messages

Message frequency may vary.

Standard message and data rates may apply.

Consent to receive marketing text messages is not a condition of purchasing services.

Users may opt out of marketing text messages at any time by:

  • Replying STOP

  • Following unsubscribe instructions

  • Contacting us directly

After opting out, users may continue to receive non-marketing communications necessary for ongoing services or transactions.

We do not share mobile opt-in information with third parties for their independent marketing purposes.


CALL RECORDING AND TELEPHONE COMMUNICATIONS

Telephone calls with our business may be monitored or recorded for purposes including:

  • Quality assurance

  • Employee training

  • Customer service improvement

  • Dispute resolution

  • Legal compliance

  • Fraud prevention

By communicating with us by telephone, you acknowledge and consent to such monitoring or recording where permitted by applicable law.

Where required by law, additional notice may be provided at the beginning of a call.


SESSION REPLAY, USER EXPERIENCE ANALYTICS, AND WEBSITE INTERACTION MONITORING

We may use website analytics and user experience tools such as:

  • Microsoft Clarity

  • Hotjar

  • FullStory

  • Similar analytics technologies

These tools may record or analyze user interactions with our website, including:

  • Mouse movements

  • Click activity

  • Scrolling behavior

  • Navigation patterns

  • Device information

  • Browser information

  • Technical performance data

These technologies help us:

  • Improve website usability

  • Identify technical issues

  • Enhance customer experience

  • Analyze website performance

Session replay technologies are intended to exclude sensitive information whenever reasonably possible; however, users should avoid submitting confidential information through website fields unless necessary.


NEW YORK STATE PRIVACY DISCLOSURES

Because our services are primarily offered within the State of New York, we strive to comply with applicable New York privacy, consumer protection, cybersecurity, and data security requirements.

Residents of New York may contact us regarding:

  • Data collection practices

  • Security safeguards

  • Consumer privacy concerns

  • Requests concerning personal information

Nothing in this Privacy Policy shall be interpreted as limiting any rights available under applicable New York law.


SECURITY INCIDENTS AND DATA BREACH RESPONSE

In the event of a suspected or confirmed security incident involving personal information, we may investigate, contain, remediate, and provide notifications as required by applicable law.

Notification timing, content, and recipients shall be determined in accordance with legal obligations, law enforcement considerations, and the nature of the incident.

We reserve the right to take all reasonable actions necessary to protect our systems, business operations, customers, and affected individuals.


AUTOMATED DECISION-MAKING

We do not generally make decisions producing legal or similarly significant effects solely through automated processing.

However, we may use automated tools for:

  • Lead scoring

  • Advertising optimization

  • Website personalization

  • Fraud detection

  • Analytics reporting

Such activities are intended to support business operations and do not typically result in legally binding decisions affecting individuals.

CONSENT

By accessing, browsing, or using this website, submitting information, requesting services, or otherwise interacting with us, you acknowledge that you have read, understood, and agree to this Privacy Policy.